Bora is a Brazilian technology startup developing an on-demand microtransit solution. It allows point-to-point rides at accessible prices by dynamically routing collective vehicles to serve user requests generated by one of Bora app’s. 

My role at Bora was to drive the development roadmap and design features to development of all digital products. Using interviews and analytics to identify what are in need from the user, I’ve been researching different patterns for the best interaction of all the clients of this transportation system.

group-4   deslocamento

Customer Interface


Driver Interface